VISVITA Corporation was founded to help pave the way to better and more affordable products. Paul Kim, CEO of VISVITA Corporation, began his journey in South Korea with establishment of his first company YEIN in 1995. This journey led to the acquisition of Chimex Produce Co. within the U.S. in 2006. As the VISVITA brand began to grow significantly, the vision of reimagining affordable, healthy consumables led to the installation of VISIVITA Corporation in 2017.